May 26, 2015 by

BP4 Design Handlebars-Fixing A Century Old Problem

You know when you see the same thing over and over and you know there is an answer to the problem? I see it on the roads. I see that in these photos. Do you see it? I made it real easy. Just look for the arrows. Do you recognize what’s going on here? If not, let me lay it out for you. There are over 7 billion people on this planet and we all have the same basic body. When you stand with your arms next to our sides, what do you see? What you see is your hands rotated in at about a 45 degree angle. Now look at the arrows again. What is plainly obvious is the riders hands are naturally rotating to our anatomically correct position, but the bars are straight and do not support a natural hand position. All 3 photos were taken on various climbs to demonstrate when working hard on any climb, the body wants to be in it’s most effective and natural position. Up until the beginning of 2015, cyclists did not have a remedy for this apparent over sight in handlebar design. Well, fortunately for all cyclists the world over, there is finally an answer to a very old problem. The answer is the BP4 Handlebar designed and manufactured by BP4 Design. I’m really going to connect the dots for you now. Scroll down to the 4th photo(sans arrows) and you can easily see what we did to the shape. Yes,…

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April 23, 2015 by

BP4 Design-Upsetting The Status Quo

BP4 Design enters the cycling market with the BP4 handlebars. There are times in every industry that an innovation comes along that upsets the apple cart. We figured it was about time to update a part of the bike that has been pretty much ignored for the better part of the last century. I couldn’t tell you why with the improvements in materials, components, helmets, etc. that what appears to be the most obvious piece of equipment to improve to improve performance and increase comfort would be the handlebars. I mean look at the photo. it should hit you right in the face how we improved an area of the bars that quite frankly needed a facelift.

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