BP4 Design-Upsetting The Status Quo
April 23, 2015
BP4 Design enters the cycling market with the BP4 handlebars.
There are times in every industry that an innovation comes along that upsets the apple cart. We figured it was about time to update a part of the bike that has been pretty much ignored for the better part of the last century. I couldn’t tell you why with the improvements in materials, components, helmets, etc. that what appears to be the most obvious piece of equipment to improve to improve performance and increase comfort would be the handlebars. I mean look at the photo. it should hit you right in the face how we improved an area of the bars that quite frankly needed a facelift.